Methods Of Categorising Diseases

Methods Of Categorising Diseases Introduction At the beginning of my written assignment I have been asked to do a research about communicable and non- communicable disease and to choose one communicable and one non-communicable disease by explaining the similarities and the difference between both. My chosen diseases are malaria which is communicable and skin cancer which is non-communicable disease. However my rationale for choosing malaria is because malaria affects many people in the UK and around the world. Malaria occurs where the Anopheles mosquito breeds, mainly in rural tropical areas. From a UK perspective, its a threat to people travelling to malarial regions in Africa. Asia, the Middle East, central and southern America. Also my rational of skin cancer is because skin cancer affects many people in the UK and around the world. This means that skin cancer has become more prevalent in many parts of the world because people are spending more time in the Sun and are exposing more of their skin in the process. For example Australia, with high sunshine levels, has very high skin cancer rates. An estimated 2 out of every 3 people in most parts of the country will develop some form of skin cancer. Definition of health, Health is seen as a resource for everyday life and not just the objective of living also it is a positive concept emphasising social and personal recourses, as well as physical capabilities. Definition of disease, Disease is abnormal state of the body and mind that causes discomfort or distress to the person affected or those in contact with the person. For example the term is used broadly to include injuries, disabilities, syndromes, symptoms, deviant behaviours, and atypical variations of structure and function, while in other contexts these may be considered distinguishable categories. Different methods of categorising diseases, including: Physical diseases or illness are those which affect the functioning of parts of the human body, for example physical diseases are;Â   Coronary heart disease Bronchitis Nephritis Arthritis Psychological disease, more usually thought of as mental health disorder and those affect mind or intellect. The include; Depression Anxiety disorder Bipolar disorder Social disease, or conditions associated with personal lifestyle choices and the environment disorders are those that raise from social deprivation also relationships those which have their roots in our personal activities, such as; Alcoholism Substance abuse Sexually transmitted disease Similarly, alcoholism effects and depression and bulimia can be seen as having foundations in modern society. Although the other way of classifying disease is simply into communicable and non communicable diseases. Also in order to prevent communicable disease this is necessary to closely investigate all the factors contributing to the infection and its spread. The similarities and the different between communicable and non communicable are; both are a form of disease and communicable diseases are caused by micro-organisms such as, viruses, bacteria, fungi and protozoa. However communicable disease is not caused by factors, but some factors may influence the outcome and spread of a communicable disease for example, tuberculosis is more prevalence in poor living conditions and influenza speeds quickly in overcrowded situations. Non communicable disease may caused by explained tissue deterioration, defiency of a matter essential for health, inherited genes also lifestyle choices or the environmental effect. Spread of disease Communicable disease spread from one organism to another, this means that it usually from human to human. Although Non communicable diseases do not spread from one person to another. Life stage of effected individual; Communicable disease can generally affect people at any life stage. As many infections result in immunity of a range of lengths. This means that the individual is never invaded by the micro-organisms again, but rather that full-blown disease which never develops because the body defence rapidly overcome the infection. For example some infections have a greater impact at specific the life stage such as infancy and childhood, a (Measles and Diphtheria). Non communicable diseases are often linked with specific life stages for example Alzheimers disease and osteoarthritis are also linked with adulthood and CF and haemophilia with infancy and childhood. The similarities and the difference between communicable and non-communicable disease Communicable diseases are highly infectious and can be transmitted to other individuals through different modes like close physical contact, touching the things an infected person touched, Non-communicable diseases cannot be transmitted by the aforementioned modes but are inherited, triggered, or developed through nutritional deficiencies and other causes. The symptoms are measurable and obvious. Some of the most usual symptoms of communicable diseases include: The symptoms would depend on the kind of infection a person is dealing with. Non-communicable disease includes; Muscle aches, headaches, fever, cough and chills Obesity, diabetes, skin cancer, Gaining of excess weight, unexplained excessive hunger and thirst For sexually transmitted infections, the symptoms include smelly discharge, greenish or grayish discharge, ulcers in the genital areas, Lesions located in the sexual organ and different areas of the body especially when the infection has already spread and transferred to other body parts. Hypertension. Blood pressure that reaches up to 140/90, most commonly, hypertension has no obvious signs and symptoms that are why it called Å“silent killer. Communicable disease can be spread from person to person, either through skin to skin contact or through contaminated materials. There are many types of communicable diseases, with varying symptoms. Do not always require long term support and treatment Could occur at any age, though the impact of the disease may differ in each life stage and transmitted in a range of different ways. But the main communicable disease I have chosen is malaria. What is malaria? Malaria is an infectious disease caused by a parasite, which infects red blood cells. Malaria is characterized by cycles of chills, fever, pain, and sweating. Historical records suggest malaria has infected humans since the beginning of mankind. Key facts Malaria is a life-threatening disease caused by parasites that are transmitted to people through the bites of infected mosquitoes. Malaria caused nearly one million deaths, mostly among African children and its preventable and curable. Although malaria can decrease gross domestic product by as much as 1.3% in countries with high disease rates. Non-immune travellers from malaria-free areas are very vulnerable to the disease when they get infected. What are the signs and symptoms of malaria? People with malaria typically have cycles of chills, fever, and sweating that recurs every 1, 2, or 3 days. The attack of the malaria parasites on the persons red blood cells makes the persons temperature rise and the person feel hot. The subsequent bursting of red blood cells makes the person feel cold and have hard, shaking chills. Nausea, vomiting, Diarrhea often goes along with the fever. The destruction of red blood cells can also cause jaundice (yellowing of the skin or whites of the eyes) and anaemia. How soon after exposure do symptoms appear? The time between a mosquito bite and the start of illness is usually 7 to 21 days, but some types of malaria parasites take much longer to cause symptoms. When infection occurs by blood transfusion, the time to the start of symptoms depends on the number of parasites in the transfusion. Causes It? Malaria is caused by any one of four species of one-celled parasites, called Plasmodium. The parasite is spread to people by the female Anopheles mosquito, which feeds on human blood. Although four species of malaria parasites can infect humans and cause illness, only malaria caused by Plasmodium falciparum is potentially life-threatening. How is malaria spread? Malaria is spread when an infected Anopheles mosquito bites a person. This is the only type of mosquito that can spread malaria. The mosquito becomes infected by biting an infected person and drawing blood that contains the parasite. When that mosquito bites another person, that person becomes infected. For example in the world, people who develop malaria are nearly always found to have contracted it while travelling in parts of the world where malaria is common. Non-communicable disease is disease that is caused by something other than a pathogen. Heart disease is an example of a no communicable disease. It might result from hereditary factors, improper diet, smoking, or other factors. Although most non-communicable diseases are chronic diseases, which means they are present either continuously off and on over a long time. A person may be born with the disease or a propensity to develop it. The disease may develop as a result of a persons lifestyle behaviours Usually require long-term support and treatment Are often linked with different life stage But the main non-communication disease I have chosen is lung cancer What is skin cancer? Skin cancer is a malignant growth on the skin which can have many causes. Although skin cancer is always one of the easiest forms of the disease to treat, the effectiveness of those treatments depends on how early the disease is caught. Skin cancer treatments can be less radical when the cancer is only in its early stages. How does it affect the body? The effects of skin cancer can vary; basal cell carcinoma is the most common form of skin cancer and it will often look like a mark on the skin that could be brown or red. Although it may be raised from the skin or flat to begin with. It generally doesnt spread and is considered to be a benign cancer. It can appear anywhere on the body but mainly on areas that are directly exposed to the sunlight. For example skin cancer can be incredibly damaging to anyone however, especially if it is left without being seen and untreated for an extended period of time. This is because the longer skin cancer or any type of cancer for that matter is left untreated, the longer it is able to negatively affect the body and possibly spread to other parts of the body as well. What are the symptoms? Spot or sore that does not heal within 4 weeks A spot or sore that continues to itch, hurt, scab, crust or bleed for more than 4 weeks Areas where the skin has broken down or forms an ulcer with no obvious cause, and does not heal within 4 weeks. What causes skin cancer? Sun exposure is the main cause of malignant melanoma and non-melanoma skin cancers. Other factors that influence the risk of skin cancer are: People with light eyes or hair, who sunburn easily or do not tan, have an increased risk of skin cancer. People with a lot of moles, unusually shaped or large moles, or a lot of freckles have a higher risk of melanoma. A history of sunburn doubles the risk of melanoma and also increases the risk of non-melanoma skin cancer. Use of sun beds, especially by young people, increases the risk of skin cancer. People with a previous non-melanoma skin cancer have a much higher risk of developing a second one. People with a close relative diagnosed with skin cancer have a higher risk of developing it themselves. Comparison of both diseases Disease Causative Organism Type of illness Malaria Plasmodium Serious disease affecting organs and high fever Skin cancer epidermis The skin cancer is only in the top layer of skin Malaria Every year between 350 and 500 million people are infected with the disease and 1 million die (predominantly in sub-Saharan Africa). Malaria affects many organs of peoples body. It can affect their brain, heart, lungs, kidneys, and liver, along with harsh side effects. The spleen and the liver enlarge. Malaria can affect many organs in the body, including the brain, lungs, kidneys, and liver. Skin cancer More than 3.5 million skin cancers in over two million people are diagnosed annually. Skin affects many organs peoples body. It can affect their brain, bone and lung; due to spread of the cancer cells through the blood Malaria Malaria is spread from person to person by ( bits from) a mosquito-specifically Anopheles, and in African one main species; anopheles gambiae Malaria is a topical disease, affecting 300 million people and causing 1-15.5million death per year, although such estimates vary. As a global killer it is second only to TB (tuberculosis). Its especially dangerous to young children and pregnant women in sub-Saharan Africa. Skin cancer Skin cancer never spread, apart from the slow growth of the rodent ulcer itself. Even in advanced cases, treatment is almost always successful. Skin cancer is a disease, in which abnormal and potentially cancerous cells are found on the outer layers of the skin. The skin is the largest organ in the body.Many parasites have life-cycles involving two hot species, within which they pass through a range of different stages, often blinking between using asexual processes in order to build up numbers when conditions are appropriate and using sexual processes in other stages. This means that when person is bitten by a mosquito, parasites enter the blood and move to the liver where they multiply over the next one to three weeks. They are then released back into the bloodstream where they infect red blood cells. The parasites grow in the red blood cells until ready for the next stage of their life cycle. They then cause the host cells to rupture, releasing toxins which can cause malaria symptoms and failure of body mechanisms. Male and female gametes are released into the bloodstream where will be sucked up by the next mosquito to bite. Malaria is a major killer and deserves respect. Each year between 350 and 500 million people are infected with the disease and 1 million die predominantly in sub-Saharan Africa. This means that many travellers ignore the need to take anti-malarial medication or fail to take it properly. Of 80 million travellers to areas with a high malaria risk, 30,000 will contract the disease and many remain ignorant of the severity of malaria symptoms and malaria causes. Skin cancer is the most common form of cancer in the UK and United States also around the world. More than 3.5 million skin cancers in over two million people are diagnosed annually. Although each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. However one in five Americans will develop skin cancer in the course of a lifetime. Over the past 31 years, more people have had skin cancer than all other cancers combined.4 Nearly 800,000 Americans are living with a history of melanoma and 13 million are living with a history of no melanoma skin cancer, typically diagnosed as basal cell carcinoma or squalors cell carcinoma What is diagnosis? Medical diagnosis refers both to the process of attempting to determine and/or identity a possible disease or disorder and the opinion reached by this process. For example; the term diagnostic criterion designates the combination of signs, symptoms, and test results that the clinician uses to attempt to determine the correct diagnosis. What is clinical diagnosis? Clinical diagnosis is occurs when an individual usually a doctor or another health care workers is able to establish the nature of disease mainly by giving the condition a name, such ad meningitis, What is differential diagnosis? The differential diagnosis are a few conditions which may appears to a similar and the doctor cannot provide a cline diagnosis he or she may unable to distinguish one from the other. This means that consists of a more generic label or name, for example chest infection or kidney infections. Type of diagnosis and referrals: Self diagnosis, is when individuals diagnose an illness for themselves, such as headache, pain or sort throat, individuals may be masking more serious illness by treating the condition with over the counter medications. Unless the individuals contact local health services, investigations will not be carried out and support will not offered. For example in some circumstances may have serious consequences and a correct treatment diagnosis will be made too late for correct treatment and support Although self diagnosis and treatment of minor ailments will release more time for doctors, or laboratory technicians and support personnel devote to individuals suffering from more serious complains. GP diagnosis, means when an individual feels that he or she is unable to deal with a health problem, an appointment is made with GP or practice nurse in the local health centre. Most service users expect to get a diagnosis and medication as a consequence of this visit. Also the appointment can be subject to one or two days delay when the matter is not deemed to be urgent. For example GP may refer a patient to a hospital for a variety of reasons. Some of these are; When a patient has a serious non communicable disease that needs specialist care, such as heart and renal failure, cancers and some inherited disease, When a patient is ill and has nobody at home to act as care. Also if patient has serious infection, such as tuberculosis or malaria, requiring specialist care and treatment For more detailed investigations such as X-rays, scans, ultrasound scans, electrocardiograms, special laboratory investigation to test about the disease. Also for closer monitoring and care. Referral to hospital for specialist treatment. There are many common conditions which can be diagnosed and treated by the affect individuals without the need for appointments with the family doctor or hospital visits. For example there are more over the counter preparations for treating common illness and service users may use NHS direct or internet to assist them with a diagnosis and treatment. Methods of diagnosing disease can be a different type of diagnoses those includes are many more specialised investigative techniques that can used if diagnosis may never be reached and the patients gradually recovers, probably due to an immune response. Facilities to support individuals with disease as well as the key medical personnel in general practice and hospitals, although there are many other agencies that provide support to individuals, and particularly those people with non communicable disease may need long term support. As support may be of the self help type because where information is or to provide information. For example some agencies aim to improve the equality of life by the provision of social activities, including fund- raising events and outings. Usually assistance with every day living task may be too provided by groups, such as social services. Support from domestic care this may involves with family, relative and friends there are also people employed by other agencies, which will support people with illness such as malaria and skin cancer. Patients can be tested by their doctor who may do blood test and when testing for malaria is done the test results can be influenced by the duration of the illness the concentration of malaria parasites in the blood as well as the expertise of the lab technician and the methodology used in the test procedure. Although anti-malarial drugs are not a 100% guarantee in preventing the disease, but it does help if the patients are infected by malaria and a milder and less severe infection is experienced. A local legend states that taking anti-malarial drugs hide the symptoms of malaria, but this is simply a myth. Types of tests to determine malaria infections Home testing with a test kit Laboratory testing Other tests that could assist when malaria infection is suspected General information Patients can be tested by their doctor who may remove a small sample of suspicious-looking skin for laboratory testing. An examination of tissue from a living body to determine the cause can determine whether person have skin cancer and, if so, what type of skin cancer they have. Although the determining the extent of the skin cancer if patients doctor determines they have skin cancer, he or she may recommend additional tests to determine the extent, or stage, of the skin cancer. Because superficial skin cancers such as basal or squamous cell carcinoma rarely spread, an examination often is the only test needed to determine the cancer stage. But if person have a large growth or one thats existed for some time, their doctor may recommend further tests to determine the extent of the cancer Skin cancer is generally divided into two stages: Local. In this stage, cancer affects only the skin. Metastatic. At this point, cancer has spread beyond the skin. The skin cancers stage helps determine which treatment options will be most effective. The impact of my two chosen diseases on society and the individuals are; Malaria is one of the most severe public health problems worldwide. It is a leading cause of death and disease in many developing countries, where young children and pregnant women are the groups most affected. 3.3 billion people (half the worlds population) live in areas at risk of malaria transmission in 109 countries and territories 35 countries (30 in sub-Saharan Africa and 5 in Asia) account for 98% of global malaria deaths. In 2008, malaria caused an estimated 190 311 million clinical episodes, and 708,000 1,003,000 deaths. 89% of the malaria deaths worldwide occur in Africa. Malaria is the 5th cause of death from infectious diseases worldwide (after respiratory infections, HIV/AIDS, diarrheal diseases, and tuberculosis) in low-income countries. Malaria is the 2nd leading cause of death from infectious diseases in Africa, after HIV/AIDS Malaria imposes substantial costs to both individuals and governments. This means the costs to individuals and their families include: Purchase of drugs for treating malaria at home; Expenses for travel to, and treatment at, dispensaries and clinics; Lost days of work; absence from school; Expenses for preventive measures; Expenses for burial in case of deaths. Costs to governments include: the act of maintaining of health facilities; purchase of drugs and supplies; public health interventions against malaria, such as insecticide spraying or distribution of insecticide-treated bed nets; lost days of work with resulting loss of income; and lost opportunities for joint economic ventures and tourism. Skin Cancer affects millions of UK and around the world because is ranked as one of the top ten deadly cancers. Unlike many other cancers, the number of new cases continues to increase, as does its impact on younger patients. UV radiation is a known factor in skin cancer development and the most effective method of lowering ones risk is to prevent unnecessary exposure, such as use of tanning beds. One in five UK and the around the world will develop skin cancer in their lifetime. The incidence of melanoma, the deadliest kind of skin cancer, has been steadily increasing for the past 30 years. Since 1992, melanoma has increased 3.1% annually in non-Hispanic Caucasians, but in recent years is increasing more rapidly in young white women (3.8% since 1995) and men age 65 and older (8.8% since 2003). Melanoma is the most common form of cancer for young adults 25-29 years old and the second most common form of cancer for adolescents and young adults 15-29 years old. Comparison of skin cancer and malaria about the diagnosis and impact The diagnosis and the impact of both diseases are very common because Skin cancer is one of the main cancer concerns of the world when the area is very warming. This means that people with skin cancer get most is melanoma. Although the most curable which can even be prevented. Early discovery is very important. If person have moles that are bothering them or are doing weird things such as changing size, shape, colour, or if they bleed constantly, they should consult a doctor. Malaria is a disease that will increase when the area is very warming. It is one of the earliest recorded human diseases, and is spread by the bite of a female mosquito. Mosquitoes breed in warm, wet places. With the increase of rain and warmth during the warming, the population of mosquitoes will increase, making the risk of getting this disease also increase when people are bitten by an infected mosquito, it sends parasites into their bloodstream. These parasites keep reproducing, making the disease more devastating. Symptoms are fever and chills that come and go, headache, weakness, and an enlarged spleen. An enlarged spleen could rupture, or require surgery to remove. People can live without a spleen, but not having one increases the risk of infections or other problems. Tests and diagnosis Tests and diagnosis To diagnose malaria, the individuals doctor may: To diagnose skin cancer, the individuals doctor may: Examine their blood tests can help tailor treatment by determining: Examine their skin. Their doctor may look at their skin to determine whether their skin changes are likely to be skin cancer. Further testing may be needed to confirm that diagnosis. Whether they have malaria and which type of malaria parasite is causing their symptoms Local. In this stage, cancer affects only the skin. If they infection is caused by a parasite resistant to certain drugs or whether the disease is affecting any of their vital organs Metastatic. At this point, cancer has spread beyond the skin. Some blood tests can take several days to complete, while others can produce results in less than 15 minutes. The skin cancers stage helps determine which treatment options will be most effective.

Structural Sociologists vs Interpretive Sociologists Essay examples --

Is it true that structural sociologists use only quantitative methods while interpretive sociologists use only qualitative methods? The methods that sociologists use to conduct their research vary and can depend on practical considerations such as suitability of the method, and theoretical considerations such as the sociologist’s theoretical position. Interpretive sociologists focus on the meanings and definitions which guide and direct behaviour, they claim that understanding human behaviour involves seeing the world through the eyes of those being studied. Structural sociologists can be called positivists. Positivist sociology models itself on the natural sciences such as physics, it is concerned with behaviour that can be directly observed and quantified e.g. the number of visits to the doctors in one year. It attempts to explain human behaviour by discovering cause and effect relationships e.g. Durkheim claimed he had found a causal relationship between social isolation and suicide. Interpretivists use a range of research methods. They often use unstructu...

The Legacy of the Mafia Minstel Show :: Essays Papers

The Legacy of the Mafia Minstel Show After my Grandfather died in the late 1960's, my Grandmother came to live with us for a short time. It was a wonderful way to learn about my heritage and I got to listen to her stories about when my Father was growing up in San Francisco. I remember a story she told me about when my Dad was around eight years old, about the same time Little Caesar was in the movie theaters. One day he came home from school and told my Grandmother that some kid at school told him that all Italians were cutthroats. My Grandmother got very upset and told him to ignore comments like that, that all it did was reveal the ignorance of the person making that remark, and to always take pride in who you are and your Italian heritage. My Dad looked at my Grandmother and very innocently asked her, "Ma, what's a cutthroat?" Zoom forward around 70 years. My daughter comes homes from school, about the same time The Sopranos was released on HBO, complaining that some kids at school were teasing her and calling her "Mafia Girl." I wish I could say that things have gotten better for Italian Americans and how they are portrayed in popular television and film in the last 70 years, but unfortunately I think it has actually gotten worse. What I call the Mafia Minstrel Show, actors in olive skin face playing mobster for the benefit of those people who lust for violence and racism, is now as insidious as lice. Thanks to our friends at HBO, the Mafia Minstrel Show has been legitimized as a mainstream genre, not unlike westerns or love stories. So why has the Mafia Minstrel Show survived for the past 70 years? It is very simple, IT MAKES MONEY!!!!! I remember reading the obituary for Mario Puzo. It listed the sales of his books, his wonderful novel about Italian American immigrants, The Fortunate Pilgrim, ha d sold maybe 10,000 copies and The Godfather, a novel that featured the Mafia Minstrel Show, had sold 15 million copies. Mario Puzo, a man who admitted he had never known a gangster before he wrote The Godfather, obviously was given a lot of cash to write a novel about the Mafia Minstrel Show.

Blue Sky

TEACHING NOTE Blue Sky Thinking Case Analysis 1. Company Profile First Choice Holidays This session's students should describe the company profile of First Choice Holidays (FCH) – a travel agent which has more than 14. 000 staff, operate in 16 different countries and have ? 2,6 billion turnover in 2005. The students should able to define that FCH is the major player in travel industry and what the business they are in. 2.Problem Formulation This session's students should formulate the problems of FCH that shown by Sales Conversion rate had been static for two years, and also should be able to mention the FCH efforts to solve the problems and why they choose to hire Blue Sky Consulting. The hidden problems of FCH are sales and management staffs on motivation, focus, and believe in themselves and their products. One of the methods could use the fish bone diagram to find the problems. . Problem Solving Methods The problem solving methods are tend to fulfill the objectives of FCH is to increase 10% revenue yoy and to merge brands between ‘First Choice Direct' (Direct) and ‘Eclipse Direct' (Eclipse). The case shows that FCH hire the Blue Sky Consulting, in these section students should place themselves as Blue Sky Consultant and be able to show what Blue Sky do to achieve the FCH objectives.The first steps, Blue Sky create secondary objectives of developing a broad strategy that supported Direct and Eclipse team objectives: o Unifying company culture and brand value o Establishing measurement to ensure the performance improvement was maintained The next steps, Blue Sky conduct a ‘holistic operational diagnostic' on purpose to show the FCH management to evaluate the effectiveness FCH processes, as opposed to just identifying the sales training gaps. Blue Sky conduct ‘current performance evaluation' with activities include: o Meeting with key management personnel o Informal interview with cross-section of advisers and team leaders o Focu s Groups o Listening into and observing assessment of calls o Mystery Shopping o Staff surveys o Reviewing current skill and trainings o Reviewing Business Process o Documentation and initiatives – Create recommendation 4. Design and Action Plan Program This session's students should be able to show the need of developing and communicate the vision for call center and each department. Blue Sky TEACHING NOTE Blue Sky Thinking Case Analysis 1. Company Profile First Choice Holidays This session's students should describe the company profile of First Choice Holidays (FCH) – a travel agent which has more than 14. 000 staff, operate in 16 different countries and have ? 2,6 billion turnover in 2005. The students should able to define that FCH is the major player in travel industry and what the business they are in. 2.Problem Formulation This session's students should formulate the problems of FCH that shown by Sales Conversion rate had been static for two years, and also should be able to mention the FCH efforts to solve the problems and why they choose to hire Blue Sky Consulting. The hidden problems of FCH are sales and management staffs on motivation, focus, and believe in themselves and their products. One of the methods could use the fish bone diagram to find the problems. . Problem Solving Methods The problem solving methods are tend to fulfill the objectives of FCH is to increase 10% revenue yoy and to merge brands between ‘First Choice Direct' (Direct) and ‘Eclipse Direct' (Eclipse). The case shows that FCH hire the Blue Sky Consulting, in these section students should place themselves as Blue Sky Consultant and be able to show what Blue Sky do to achieve the FCH objectives.The first steps, Blue Sky create secondary objectives of developing a broad strategy that supported Direct and Eclipse team objectives: o Unifying company culture and brand value o Establishing measurement to ensure the performance improvement was maintained The next steps, Blue Sky conduct a ‘holistic operational diagnostic' on purpose to show the FCH management to evaluate the effectiveness FCH processes, as opposed to just identifying the sales training gaps. Blue Sky conduct ‘current performance evaluation' with activities include: o Meeting with key management personnel o Informal interview with cross-section of advisers and team leaders o Focu s Groups o Listening into and observing assessment of calls o Mystery Shopping o Staff surveys o Reviewing current skill and trainings o Reviewing Business Process o Documentation and initiatives – Create recommendation 4. Design and Action Plan Program This session's students should be able to show the need of developing and communicate the vision for call center and each department.

The movie Josie and the Pussycats

Attention Getter: Has anyone here seen the movie Josie and the Pussycats from 2001? It’s okay if you haven’t, I don’t blame you. Relate to Audience: Behind all the superb acting and catchy music, however, lies a highly controversial and interesting topic. That would be subliminal messaging, and that’s what I’ll be talking to you about today. Thesis: Subliminal messaging has been a controversial method of manipulation for years. Preview: I will talk about the different forms of subliminal messages, I’ll tell you about how influential they can be, and I will describe some of the most controversial examples throughout history. Transition: So let’s start by exploring the types of subliminal messages. Body I. MP1: Subliminal messages can be either audio or visual. According to Webster’s dictionary, the word â€Å"subliminal† is defined as â€Å"existing or functioning below the threshold of consciousness†. Basically, this means that your body can sense a subliminal message but it won’t be transferred into consciousness; it’s sensation without perception. Audio subliminal messages can be achieved by hiding the message at a volume too low to pick up. Other sounds are played above these messages to mask their identity. Another more famous form of audio subliminal messaging is known as â€Å"backmasking†. It often involves music that, when played backward, sends a different message than when played forward. This form of subliminal message was responsible for a wave of hysteria beginning in the 1970s as the media claimed that numerous songs hid satanic messages behind their lyrics. On the other hand, there are visual subliminal messages. These can take a couple different forms as well. An image (generally a word) can be quickly flashed and taken away before the subject can consciously perceive what it says. The image is often flashed repeatedly at this rapid pace through something like a commercial. Subliminal images can also be present as a part of other images. An example of this would be a word clearly spelled out in the clouds on an advertisement or details of a picture that suggest something else. Transition: Now that you know the basics of subliminal messaging, let’s explore how they’re used. II. MP2: MISSING An April 2010 New York Times article provides an interesting example. â€Å"New York State's health commissioner†¦ Dr. Richard F. Daines, was recently driving down Interstate 15 in Utah, his home state, when he came across four billboards in a row that beamed a subliminal message at him, and not the one the advertisers intended. † The repetitive billboards contained phrases that subliminally suggested a healthier lifestyle rather than the consumption of the soda it advertised. As with any subliminal message, there is no telling how it will affect the subject. In the Handbook of Consumer Psychology from 2009, Haugtvedt et. al state, â€Å"Subliminal advertising is, at best, a very weak force. However, there is evidence that subliminally presented stimuli can influence behavior and cognition. † It just may not be the intended behavior. Transition: Now that we have seen how subliminal messages can be used, let’s examine a few famous cases. III. MP3: The most controversial cases of subliminal messaging surround the fields of politics and music. George Bush’s 2000 political campaign was under scrutiny for displaying the word â€Å"RATS† while talking about one of Al Gore’s plans. The ad said â€Å"bureaucrats†, but these four letters flashed on the screen independently, creating an uproar. It was written off as a mere coincidence by the creator of the ad, but was taken off of television nonetheless. Heavy metal music is often scrutinized as a source of violence in adolescents, but the 1990 case of young James Vance and Raymond Belknap suggested it influenced suicide as well. According to Philips and Cogan of the 2009 Encyclopedia of Heavy Metal Music, â€Å"subliminal messages in the song â€Å"Better by You, Better Than Me† [by Judas Priest] †¦ allegedly had influenced the victims' actions† to commit suicide. The case was eventually dropped, but its impact was great. Signal Conclusion: As you have seen, subliminal messaging has been a controversial method of manipulation for years. Summary: I talked about the different forms of subliminal messaging. I also discussed how influential they can be. I followed up with some examples that have created controversy in recent years. Lasting thought: I hope you’ve enjoyed getting to know a little bit more about a topic that really interests me. You’re now free to go play all your music backwards and see what really happens†¦ Questions (15 POINTS) Does the preview adequately map out the main points covered in the speech and is it in the right format? 2 points) I think it does a decent job at mapping out the main points. The second point could use some work, she says it’s about how influential subliminal messages are, then in the paragraph quotes a psychology book that says they are â€Å"†¦ at best, a very weak force†¦ †, and in the transition she says it’s a bout how they are used. A little confusing. Also, for your class, it’s missing signposts. Does the summary adequately review the main points covered in the speech and is it in the right format? (2 points) Same as in the preview, not sure about point two. Other than that it looks good. Also, signposts again. Does the speaker include smooth transitions between all of the MPs? (2 points) Yes. Except point the transition into MP2, to me the paragraph is really about when subliminal messages gone wrong; to make that clear she could say, â€Å"Now that you know the basics of subliminal messaging, let’s explore how not to use them. † At least one MP is missing a clear MP sentence. Write a MP sentence for that section. (4 points) MP2: In advertising, subliminal messages are often a disaster. Overall, what is your assessment of the organization of this speech (be concrete in your answer). (5 points) Overall, the speech is well organized. Main point two is the only area of the speech that really needs work. Though the information in the paragraph is interesting, her point is unclear. I would switch sub-point one and two. Also, take out the second quote, as it can be easily paraphrased, and add in details of what the billboards actually say, that way it makes sense to the listener. Possibly something like this: II. MP2: In advertising, subliminal messages are often a disaster. In the Handbook of Consumer Psychology from 2009, Haugtvedt et. al stated, â€Å"Subliminal advertising is, at best, a very weak force. However, there is evidence that subliminally presented stimuli can influence behavior and cognition. † The problem with these messages is that it is difficult to tell how it will affect the subject. Sometimes subliminal messages effect the viewer in the opposite way that the advertiser intended it to. An April 2010 New York Times article describes an instance where several billboards for a soda company suggested that viewers should choose a healthier lifestyle, rather than consuming their soda. (fill in with actual content of the ad) (The advertiser intended the message to be†¦ however to some it was perceived as†¦ As shown in this example, subliminal messages are not the best choice when promoting a product. Transition: Now that we have seen how subliminal messages can be misused, let’s examine how they can be successfully used (at least to stir up controversy. ) III. MP3: The most famous cases of subliminal messaging surround the fields of politics and music. Extra Credit (3 POINTS) Explain the difference between a prelim outline, a full sentence outline, and a keyword outline. A prelim outline is the base of a full sentence outline, it has a thesis, transitions, main points, a few sub-points and a conclusion. Add more detail, more sub-points, an attention getter and a lasting thought and you have your full sentence outline. The full sentence outline should be written in complete sentences and include everything you plan to discuss in the speech. The keyword outline is what you take up with you when you give the speech. I should contain no full sentences, besides the thesis and quotes and statistics that need to be worded in a specific way. It should only include a few words per line that can help you stay on track if you get lost during your speech.

College Pressures

College Pressures In the article, College Pressures, William Zinsser shows parents the burdens that college students have while they are in school. In the essay he states the four pressures that the students face: economic, parental, peer, and self-induced. The reader can be easily confused when Zinsser first begins the essay. It starts off with someone writing notes to someone else, but who is speaking? Zinsser then follows this by fully explaining who is writing the notes, a student, and who he is talking to, his dean.He is explaining that the student is full of pressure and feels he cannot take it anymore. Zinsser makes the essay move along smoothly with the use of rhetorical questions and then answers them to prove a point he is making. The classical appeal Zinsser uses in College Pressure is ethos. He is telling the parents what is going on in the minds of the students and the pressures they build up for themselves. College Pressure is written in a fairly straightforward manner. Zinsser explains the situations without using such terminology that only college professor can comprehend.He also uses understandable metaphors that make the reading more interesting. For example, when he explains that no one is to blame for the pressures, he says, â€Å"Poor students, poor parents. They are caught in one of the oldest webs of love and duty and guilt. † This is a classification and division essay. Throughout it, Zinsser talks about what the pressures of the students are; economic, peer, parental, and self-induced. He then separately explains how each of the pressures effects the students. Zinsser speaks in a way that makes the reader want to continue reading.He is persistent in informing the reader about the pressures and tries very hard to get his point out to the parents. It may seem that throughout the essay, Zinsser sees the students in a totally negative way. He realizes this and states it to the reader. He tells the parents, â€Å"I have painted too d rab a portrait of today’s students, making them seem a solemn lot. † This is not his purpose at all. He is trying to explain that college is not a time to have all these extreme pressures that the students induce on themselves.He ends this essay in a way that shows the parents that lots of people go to college and change their paths several times before actually choosing what they want to be. He does this as a way of saying that it is alright to go to college unsure of what you want to be. Things will work out in the end. William Zinsser is just trying to let parents know that college students have enough on their minds and they don’t need their parents giving them a hard time about what to do with their lives. For the sake of their children, he wants the parents to be as supportive as possible.

Importance of Educational Essay for Students

The LA Times recently ran an article on the decline of field trips in schools, especially since the establishment of No Child Left Behind. Under scrutiny and being analyzed for revision, the No Child Left Behind act has been accused of forcing teachers to focus on preparation for standardized tests at the expense of the overall learning experience. In essence, they will be so busy teaching the children to memorize facts that they will fail to teach them to learn. The article in the Times, written by Seema Mehta, suggests that funding for field trips has declined due to the focus on standardized learning. The teachers featured in the article worry that the educational experience suffers with the decline in field trips.According to the article, there are groups who have recognized the decline and, believing field trips to still be a valuable component to a child's education, have found ways around the problem. Museums have tailored and enhanced their exhibits to comply so well with the standardized requirements that administrators are more willing to include the trips into their schedules. Target was also moved to action, creating a grant program for educators for the purpose of field trips.Perhaps the first and best intervention for this dilemma will be for parents and educators to continue to champion the value of extra-classroom experience for a child's learning environment. If field trips continue to decline in the elementary levels, perhaps educational tours at the secondary and college level will gain momentum. My first trip out of the country was to Colombia, South America, one year after graduating from high school. Possibly the most reluctant student on the journey, I believe now I had the most to learn. That trip awakened me to life in a way I had never imagined. The unfamiliar sights and sounds stirred my senses